Speaker
Description
For a long time, posters have played an important role in promoting films, influencing viewers’ perceptions and experiences. Besides their role as a marketing tool, posters also carry iconic images that contribute to film history and culture (Rhodes & Singer, 2024). While previous studies have mainly focused on analyzing the three meanings in Western and other East Asian posters, limited research has explored the interactive meaning in Japanese film posters. This study aims to fill in this gap by applying Kress and van Leeuwen's visual grammar framework (1996) to analyze the interactive meaning in eight “Demon Slayer” posters. With a focus on visual elements, including gaze, social distance, perspective, and modality, the findings reveal how certain visual choices can enhance audience engagement and connection with the film.
Biography
Ms. Huyen N. Le is a lecturer at the School of Languages and Tourism - Hanoi University of Industry in Vietnam. She holds a Bachelor’s degree in English for Science – Engineering and Technology from Hanoi University of Science and Technology and a Master’s degree in English Linguistics from Hanoi University of Industry. She is currently a PhD candidate in English Linguistics. She has five years of experience teaching English for young learners, university students, and workers.
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